You know the expression “What you see is what you get”?
When it comes to email marketing campaigns, this may not always be the case.
Since everyone uses different email providers such as Gmail, Outlook or Yahoo, emails can be displayed differently for different subscribers.
Sometimes images are blocked, alternative text is missing, or fonts are not rendered. In this case, you can compromise your credibility and lose subscribers.
Regardless of the email provider More than 50 percent of respondents in the United States check their personal email accounts more than ten times a day. This is by far the preferred way to get brand updates.
It is therefore important that you test your emails before sending them.
This post discusses the best free and paid email preview tools to help you make sure your email looks good with any provider.
Free email preview tools
- HubSpot Free Email
- SubjectLine.com
- Mail ninja
- Inbox analyzer
- Putsmail
1. HubSpot Free Email
With HubSpot’s free email marketing software, you can Preview your HubSpot emails in more than 30 different email clients.
This email preview tool looks for missing images, color-blind access, personalization tokens, or even RSS-to-email campaigns.
One of the main advantages of this tool is that it combines with your email marketing software. This means that you don’t have to leave your email builder to preview your email.
You can create beautiful emails without a designer and test your emails at the same time.
2nd SubjectLine.com
Testing the visual design of your email is important. Don’t forget to also preview your actual content.
SubjectLine.com allows you to test your subject lines and get a free rating of 100. The tool takes total length, word length, urgency and more into account.
Word choice is important in your subject lines, and this tool will help you find more clickable topics so your readers are more likely to be opened.
3rd Mail ninja
Mail Ninja is a free, easy-to-use and clear email preview tool. With this tool you can preview your HTML email instantly.
You can also review your alternate text, send test emails, and see how your email looks on different devices.
If you don’t trust or want to use a preview tool other than your email marketing software, this is a simple, free option.
4th Inbox analyzer
Inbox Analyzer, another free email preview tool, makes it easy to test email through inbox and spam.
You can send your emails to the most popular inbox providers to see how they appear and whether they are delivered at all. This tool notifies you when your email reaches the inbox or spam folder or is not delivered.
In addition, you get instant reports on your sender results, reputation notifications, and even blacklists.
This tool will help you find problems and learn how to fix them.
5. Putsmail
Putsmail is a free email test tool from Litmus, a popular email marketing software (more on this below).
With Putsmail, you can see what your emails look like on over 50 different platforms and devices. This is a great tool if you are just looking for a quick and easy way to preview your email.
Paid email preview tools
- Receive response
- litmus
- Email preview services
- Preview my email
- Email on acid
1. Receive response
Get Response is an email marketing software that enables you to create content, increase sales and increase traffic to your website.
There used to be a separate email preview tool, the Inbox Inspector. Now you can preview your emails directly in the email marketing software.
When using the software, you can preview your emails in more than 25 popular email clients. With the preview tool, you can view real email previews even when images are blocked.
This is a great option if you’re looking for a paid all-in-one tool.
2nd litmus
Lackmus is a tool for email marketers to test and develop amazing email campaigns. A paid account gives you access to an email preview test tool that allows you to view screenshots of your emails on over 90 different apps and devices.
If you have a Litmus account, you can also add a Chrome extension to your browser and test your emails without ever leaving your email service provider.
With the extension you can check your links, images and tracking. In addition, the extension immediately executes a new checklist with each processing.
This is a great tool to improve your email marketing and make sure your subscribers have a great experience.
3rd Email preview services
Email Preview Services is a popular email testing tool that lets you see exactly what your customers are seeing.
A quick test gives you an accurate picture so you know if your emails are having trouble rendering.
In addition, this tool offers other email testing tools such as inbox, spam, and authentication tests.
This is a great option if you’re looking for a cheaper email preview tool.
4th Preview my email
Preview My Email is another email test solution that you can use to improve your performance.
With this tool you can get real screenshots of your emails from all major email providers with one click.
This tool also provides email analytics that help you better understand your target audience.
5. Email on acid
Email on Acid is an email preview tool that allows you to properly view email on all clients.
Email previews are live clients – not emulations. So you see exactly what your subscribers see.
This tool gives you screenshots so you have no questions about what your email will look like on 90 clients and devices.
This tool also tests for bad formatting, broken links and code problems.
One of the best features, however, is the ability to annotate, edit, and review email previews right in the software for a faster and more efficient testing process.
Previewing your email is an important part of email marketing. If people can’t see your emails or your credibility is ruined, those emails haven’t done their job. Give yourself time and test your templates regularly to properly test your email.