70% of companies actively invest in content marketing and Look at 60% It is an important part of overall strategic planning. These points underline the need for a strong content marketing strategy.
A strategy is only as good as its tools. If you have a successful strategy but unreliable resources to bring it all together, your plan can fall apart at the execution level. The challenge isn’t creating a strategy, but finding the perfect tools to help you manage and implement your plan.
You need tools to provide accurate metrics, gain insights that lead to better decisions, and provide the customization options that make your dashboard a functional asset.
Here is a list of analytics tools you can use to measure the impact of your content marketing. If you’re looking for customizable metrics, social media ROI, team collaboration, and SEO information, these tools will help you.
Content marketing analytics
Your campaigns should be tracked every step of the way – not only for your benefit but also for your audience. To continuously delight your customers, you need to know what works and what doesn’t. This is why the tools you use to analyze results are so important – you get a better picture of who your customers are and how they interact with your content.
Whether it’s a Twitter campaign, an email newsletter, or a new range of offers, your strategy depends on content marketing to connect with customers.
Content marketing analytics tools
- HubSpot Marketing Hub
- buffer
- Google Analytics
- SimilarWeb
- Moz
- Hotjar
- SEMrush
- Uniformly
- BuzzSumo
- Kissmetrics
1. HubSpot Marketing Hub
price: Starts at $ 40 / month. for Marketing Hub Starter
The HubSpot Marketing Hub was specially developed for the busy content marketer. These tools provide robust analytics software that lets you track performance in one place.
For example, you can track customer life cycles from start to finish and configure reports by contact or company. This way, you can analyze trends that your customers will see over time.
You also have the tools to track website activity and analyze web behavior in a page-by-page breakdown. Find the traffic sources that are most beneficial for customer acquisition with the metric tool. If you want to access this data based on a specific region or URL, you have these options.
HubSpot’s analytics tools can help you figure out how to add value and target your campaigns to run campaigns that bring you the most value. You have almost everything you need to make data-driven marketing decisions.
2. Buffer
price: Starts at $ 15 / month. for Buffer Pro
Buffer’s content marketing analysis enables you to create reports based on your goals. You can add or remove custom metrics for the performance of numerous social media accounts. With these reports, you can export these reports for approval.
Your reports are updated daily so you can be sure that you’re getting data on time. Buffer’s analytics are designed to help you see channel performance at a detailed level from a dashboard.
The software provides engagement metrics for each account individually. This gives you a thorough understanding of how customers interact with social content. You can measure the performance of stories, posts and hashtags and access your audience’s demographic across channels.
3. Google Analytics
price: Free
Google Analytics has an extensive tool system for analyzing content marketing. For example, the software gives you access to insights that only apply to campaigns that you run on the search engine.
The intuitive user interface is easy to learn and can be used to understand the performance of your content across multiple platforms. The analytics tool is built into Google’s suite of business software so you can access insights in one place.
4. SimilarWeb
price: Free plan or from $ 199 / month.
SimilarWeb offers standards for the traffic and engagement industry and shows you where your website is. This information is useful to find out how your performance is performing compared to that of your competitors.
With SimilarWeb software you can break down the number of your content according to daily active users, sessions per user, duration of use and their rank. Discover more information about your target audience, such as: B. their web behavior and interests to improve the acquisition strategy.
If you know exactly how to attract customers with SimilarWeb tools, you know what kind of content is most interesting for them.
5. Moz
price: Starts at $ 99 / month. for Moz Starter
Moz measures the impact of your SEO-optimized content. Get insight into how your work ranks among others in your industry and which keywords are most effective for your strategy.
Moz software measures your website’s keyword rank and how visible it is over time to find out which audience performance is good and which is not. Also keep track of how competitors rank on search engine results pages. This way you can see how they cannot reach customers and where you can reach them in your campaigns.
Use Moz’s detailed reports to see how your content reaches the audience and what you can do to improve that reach.
5. Hotjar
Price: Starts at $ 89 / month. for 2,000 page views per day
Use Hotjar to track sessions on your site. Hotjar provides heat maps about how and where customers spend their time when they visit your website. You create real-time videos about how visitors move and click through your website.
In this way, you can find out what content is drawing your customers’ attention. You can also track conversions and draw conclusions about which phase of the buyer’s journey customers may be leaving.
7. SEMrush
price: Starts at $ 99 / month. for pro
Although this tool is used for SEO tracking, it is very helpful for digital marketers. Use this option to track keyword performance in your last campaign or to find out which language attracts your customers’ attention.
SEMrush also provides brand name monitoring tools. So when people talk about your company online, you can see this activity in a LinkedIn post, for example. In this way you can monitor the perception of your brand.
The software also tracks Google rankings and which pages of your website generate the most traffic. If you find out what drives visitors to your website, you can adjust the content you present accordingly.
8. Quintly
price: Starts at $ 300 / month.
This software offers you social media analyzes to analyze your content marketing campaigns. Quintly helps you make smarter decisions when it comes to social planning. The tools provide you with customizable metrics so you can get the insights that are most helpful in planning your strategy.
Quintly delves deep into all of your accounts to uncover metrics like tweet performance. You can also sort the reports by team so that your colleagues have access.
Reports can be automated using quintly’s machine learning and measured by impact. Users can access the API, integrate with popular software like Google Search, and learn how to overcome data silos.
Quintly is an excellent source of customizable metrics for you and your team.
9. BuzzSumo
price: Starts at $ 99 / month. for pro
Analyze trends with BuzzSumo. This software shows you real-time views of the most popular trends by location or topic. So if you want to create content that has a great chance of being relevant to your audience.
Trends can also be filtered by location. So if you have international customers, you know what’s popular in their regions.
BuzzSumo allows you to customize your feed after you join so that you only get important data. If you’re having trouble developing ideas for content, check out the website for inspiration. You can also identify keywords, access successful content samples, and learn from the data provided by the software how to drive traffic to your content.
10. Kissmetrics
price: Starts at $ 199 / month. for silver
With Kissmetrics you can put one person behind the data. The software enables you to identify a customer’s journey across multiple devices, analyze their behavior on your website and provide data on conversions.
The conversion metrics provided include the bounce rate and time on site. Kissmetrics software focuses on behavioral analysis – helpful for knowing how customers react to your content. You will learn what is valuable to users and how you can ensure that they always return.
Content tools will make your life as a marketer easier. Software that provides organization, supports collaboration, and gives you creative freedom helps you bring your ideas to life. If you think about how to delight your audience, with the right tools, you can eliminate the worry that everything will be managed.
