5 Clever Ways to Use WhatsApp for Business

5 Clever Ways to Use WhatsApp for Business

WhatsApp is arguably the largest social media instant messenger with over half a billion people from around the world. These are all the regular, active users we are talking about. With WhatsApp becoming a free platform now, more users are joining and reactivating their profiles. Besides, Facebook, which is already a very competitive platform, WhatsApp has huge potential for giving a voice to your business.

WhatsApp for BusinessYou can use WhatsApp in these clever ways:

For team communication:

You can use WhatsApp to communicate with your team. Let’s face it your team needs a platform where you can always find them. Also, people are reluctant to learn new things. In this scenario you have WhatsApp, which almost everyone uses these days. Unlike email, you don’t need to ask your team to check their WhatsApp – they will do it without fail. Plus, there is a web browser for WhatsApp these days, which makes it all the more easier to type messages.

For marketing and promotion:

Some marketing experts were quoted saying “WhatsApp is the new SMS”. Indeed WhatsApp can e a very powerful tool in marketing. You can use it to send photos, videos and mini clips of your product personally to people around the world. The best thing is that like SMS has a daily limit – WhatsApp has none and there’s a more chance that people will actually receive it and check it out.

Make sure that you don’t spam your customers. It is ideal to connect with loyal customers to keep your steady fan base intact. You can come up with creative ways to market your product. After all such a wide potential fan base is hard to come by.

For Customer Support:

Why not channelize your customer support to WhatsApp? The advantage you ask? 40% more response in the follow ups compared to direct phone calls. That does really account for something doesn’t it? When you start using WhatsApp for customer interaction, you will notice better engagement and response. This could also make the process more informal. For example, you send a customer an enquiry and you haven’t heard from him or her. Initially you would send a formal email asking them to revert. Now you can just ask them about the order on WhatsApp and expect a quicker response.

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For broadcasts and important announcements:

You have got a flash sale – it is a blink and a miss. What do you do? You let your customers know through a WhatsApp Broadcast. App notifications are old school and occasionally get the cold shoulder. But nothing on WhatsApp gets unnoticed.

Local advertisement:

Targeting a specific geographical area? Get your contacts and then build a small broadcast forum declaring your services. You can also ask your buyers to contact you via WhatsApp and leave their details on their messages. It will be easy peasy for them and a win-win for both you and your customer.

 

Serial No.Things we have learntThings that can help
1For team communicationUnlike email, you don’t need to ask your team to check their WhatsApp – they will do it without fail. Plus, there is a web browser for WhatsApp these days, which makes it all the more easier to type messages.

 

2For marketing and promotionSome marketing experts were quoted saying “WhatsApp is the new SMS”. . You can use it to send photos, videos and mini clips of your product personally to people around the world.
3For Customer SupportWhen you start using WhatsApp for customer interaction, you will notice better engagement and response. This could also make the process more informal.
4For broadcasts and important announcementsApp notifications are old school and occasionally get the cold shoulder. But nothing on WhatsApp gets unnoticed.
5Local advertisementYou can also ask your buyers to contact you via WhatsApp and leave their details on their messages.

 

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